We're all much more aware of the need to protect ourselves against excessive UV radiation these days. Sun block is always a good idea - but getting into the shade for a while is an even more effective solution.
As well as providing protection from UV rays, a pop up tent can give you a little privacy - if you need to change for example. They are also, on a slightly more frivolous note, great fun for small kids - they can play at castles and hideouts, or just go wherever their imagination leads them.
Here's a small selection of lightweight and easy to carry pop up beach tents 2014:
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