Disney Frozen Princess Elsa Costume

It's surprising how history repeats itself. Many years ago, I can remember the difficulty to find either Buzz Lightyear or Woody toys following the release of the original Toy Story movie. Fortunately I got one - so my son was happy.

It's not often that the Disney marketing department gets it wrong - but they totally underestimated the demand for Toy Story merchandise. Fast forward 20 years to 2013 and pretty much the same thing happens again.

Disney seemed to be totally unprepared for the demand for Frozen toys, games and costume following the release of its 53rd full length animated movie. To be fair, not many people saw it coming - the movie was basically a remake of Hans Christian Andersen's "The Snow Queen", and most critics seemed to consider it as being pretty run of the mill.

However, it really seemed to resonate with young girls, and demand for Frozen merchandise totally outstripped the available supplies. Once again, frustrated parents had a tough job to find the toys, games, clothes, backpacks and pencil cases that their little princesses demanded.

Fortunately things are a bit better now and Frozen merchandise is much more readily available - albeit almost a year after the release of the movie. Check out some of the Disney Frozen Princess Elsa costume choices below:

And don't forget, there's going to be a new Disney release of Cinderella next year. Get ready to grab your Cinderella merchandise well in advance!

http://princesscostumes.sprachle.com/disney-frozen-costume/